Loyalty points wallet
Overview
Startup with an idea to create a digital wallet for loyalty points which can also be traded between the users
Problem
Founders came with a fresh idea and needed to create a full product concept, create design and validate the idea
Domain
Platform
Origin
Duration
Fintech, SaaS, Marketplace
Mobile app
MENA region
1 month + ongoing support
Our journey
The client approached 5toGrow with a raw idea: a digital wallet for loyalty points that could also be traded between users. The primary objective was to transform this idea into a solid product concept that addresses real market problems and meets user needs effectively.
We began with an intensive workshop where the client shared their vision, insights, and initial findings. This session was crucial in understanding the client's perspective and the fundamental aspects of their idea.
With the insights from market research, user portraits and other artefacts we moved on to concept development. We meticulously defined the functionality and features of the app, ensuring it was both innovative and practical. Our focus was on creating a seamless and intuitive user experience while incorporating the ability to trade loyalty points between users.
By the end of this journey, we had a well-defined, user-centric solution that was ready for the next stages of design and development. Our work laid a strong foundation for the app, ensuring it was poised to solve real market problems and deliver significant value to users.
Approach
-
Examine the client idea, vision, his goals and existing findings
-
Understand the current landscape, competitors and target audience
-
Ensure that the product addresses real market problems and delivers value to users
-
Prepare a description of app's functionality, user flow as well as 1-year roadmap
-
Make sure the product is economically feasible and has a go-to-market strategy defined
Deliverables
-
Market research report
-
User persona
-
Competitor analysis report
-
Value proposition canvas
-
User flow diagram
-
Company goals setup/analysis
-
Product/lean canvas
-
High-level roadmap
-
Monetization model
-
Features list composition
-
Unit economics calculations
-
Go-to-market strategy